Language Modes and Intertextual Translation of Corporate Leaders' E-Messages in Hong Kong and China

Sing-Bik; NGAI, Cindy; SINGH, Rita Gill
July 2013
International Proceedings of Economics Development & Research;2013, Vol. 68, p14
Academic Journal
This paper investigates the strategies used by the leaders of listed corporations in Hong Kong and Shanghai to communicate with their stakeholders. The content of the electronic messages (e-messages) posted by the leaders sampled on their corporations' websites was analyzed to identify language modes and intertextual translation practices. Due to the international aspirations of these listed corporations, it was presumed that the leaders would attach more significance to, and exhibit greater reliance on, communication in English than in Chinese. However, the study's key findings are that monolingual Chinese messages are predominant on these websites. In addition, the Chinese messages posted on bilingual websites were found to provide more elaborate information in a more cordial tone than their English counterparts. Some of the English messages posted on the bilingual websites were found not to be literal translations of the Chinese content, but to reflect the underlying assumptions and cultural values that shape leaders' strategies for communicating with their English-speaking stakeholders. This paper discusses plausible explanations for these findings, and their implications for both Chinese and foreign corporations with business aspirations in Hong Kong and Greater China.


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