TITLE

DuPont launching $40M ad drive to support Lycra

AUTHOR(S)
Andrews, Susan M.
PUB. DATE
April 2003
SOURCE
Furniture/Today;4/1/2003, Vol. 27 Issue 30, p220
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on DuPont Textiles & Interiors' consumer-focused approach to marketing an advertising campaign called Lycra Has It which will help showcase the fiber's use in upholstery and other applications. Home furnishings applications for Lycra.
ACCESSION #
9470551

 

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