DuPont launching $40M ad drive to support Lycra

Andrews, Susan M.
April 2003
Furniture/Today;4/1/2003, Vol. 27 Issue 30, p220
Trade Publication
Reports on DuPont Textiles & Interiors' consumer-focused approach to marketing an advertising campaign called Lycra Has It which will help showcase the fiber's use in upholstery and other applications. Home furnishings applications for Lycra.


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