A study on the effect of green marketing on consumers' purchasing intention

Fallah, Mehdy; Ebrahimi, Mohammad Reza
March 2014
Management Science Letters;2014, Vol. 4 Issue 3, p421
Academic Journal
During the past two decades, there have been significant damages on environment such as ozone layer depletion, global warming effects, etc. and people are getting more concerned about taking necessary actions to help environment. The purpose of this paper is to study the effect of green marketing on consumers' purchasing intention in dairy industry. The proposed study designs a questionnaire and distributes it among 154 randomly selected people who purchase dairy products in four different regions of city of Babol, located in north region of Iran. Using structural equation modeling, the study has detected that green marketing influences on consumers' purchasing intention, positively.


Related Articles

  • New WRI report details strategies for protecting ozone layer Sinclair, L. // AMBIO - A Journal of the Human Environment;1987, Vol. 16 Issue 1, p51 

    No abstract available.

  • GREEN PAGES. Bunton, Stephen; Matthew, Ed // Wild: Australia's Wilderness Adventure Magazine;Jan-Mar2003, Issue 87, p79 

    Presents an update on several reports on environmental protection issues as of January 1, 2003. Impact of the report of Friends of the Earth regarding the Indonesian paper industry on Indonesian pulp sales to Great Britain; Assessment of the hole in the ozone layer in a report by 'The...

  • O3. Kaul, Rajiv // Harvard International Review;Summer93, Vol. 15 Issue 4, p56 

    Discusses the politics and economics involved in international efforts to protect or minimize depletion of the earth's ozone layer. Depletion of the ozone from commercial and industrial use of harmful compounds; Drawing the line between science and policy; Impact of scientific findings on...

  • The Hole Truth. Davis, Jill // Onearth;Winter2004, Vol. 25 Issue 4, p8 

    Reports on the issues related to the depletion of the ozone layer vis-a-vis air pollution and environmental protection in the U.S. Space image of the latest dimensions of the ozone hole over Antarctica; Information about air pollutants; Forecast of the recovery of the ozone layer.

  • AIR POLLUTION IN U.S. -MEXICO BORDER REGION FOCUS OF STUDY.  // Industrial Environment;Jul2004, Vol. 15 Issue 7, p3 

    Presents information on a 2004 study which examined the need to reduce air pollution in the international border region between Mexicali and Imperial Valley in Mexico, conducted by Alberto Mendoza of the Center for Environmental Quality at the Instituto Tecnologico y de Estudios Superiores de...

  • Environmental Pollution Due To Solvents. Haig, Ronald N. // Image Technology;Apr1990, Vol. 72 Issue 4, p135 

    The article discusses the environmental crisis brought about by the effects of the environmental pollution generated from the use of solvents. It found sought that chlorofluorocarbon solvents emission such as 1.1.1-trichloroethane and perchloroethylene causes the ozone layer depletion. A debate...

  • EPA cuts commute restrictions.  // Crain's Chicago Business;8/22/94, Vol. 17 Issue 34, p38 

    Reports on the decision of the Environmental Protection agency to require action for ozone protection programs only during summer months.

  • Ozone Layer Awareness Week: A lot not to like, and yet... W.J. // Air Conditioning, Heating & Refrigeration News;7/10/95, Vol. 195 Issue 11, p15 

    Editorial. Focuses on the US Environmental Protection Agency's (EPA) announcement that September 16-23, 1995 as Ozone Layer Awareness Week in the country. Need for an organized propaganda campaign on ozone depletion; Criticisms regarding the EPA's efforts to influence school children about...

  • Methyl bromide no longer has critical role.  // Southeast Farm Press;6/19/2013, Vol. 40 Issue 16, p13 

    The article focuses on the depleted use of the fumigant methyl bromide which was once an economical agricultural method of disease control in plants in Georgia in order to control the ozone layer depletion and protect environment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics