A Burning Sense of Mission

Terez, Tom
April 2003
Workforce (10928332);Apr2003, Vol. 82 Issue 4, p26
Discusses the significance of a mission statement to a company. Criticisms against the mission statements of some companies; Attitude of employees towards mission statements; Description of an effective mission statement, according to the book 'The 7 Habits of Highly Effective People' by Stephen Covey.


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