Social Crowd Integration in New Product Development: Crowdsourcing Communities Nourish the Open Innovation Paradigm

Mladenow, Andreas; Bauer, Christine; Strauss, Christine
March 2014
Global Journal of Flexible Systems Management;Mar2014, Vol. 15 Issue 1, p77
Academic Journal
The core of the open innovation paradigm is based on the principle of collecting ideas from external sources into the organization, and bringing those adapted, transformed and enriched ideas to the market. However, under the constant pressure of being innovative, companies have to try harder to tap their customers' knowledge and abilities. Crowdsourcing communities provide an arena for a vast amount of consumers to actively participate in innovation processes. However, as this kind of external participation in innovation processes is still in its infancy, organizations need guidance and analytic support to reveal the potential of the open innovation paradigm. Therefore, this paper analyses new product development using social crowd integration concepts and-as a result-points to further promising directions and subtopics to perform future research in this area.


Related Articles

  • Accelerating innovation through crowdsourcing: a case combining knowledge. Still, Kaisa; Soens, Wim; Codenie, Wim // Proceedings of ISPIM Conferences;2015, p1 

    Crowdsourcing has steadily proliferated across many disciplines and into new contexts as new industries embrace to model to rejigger old and inefficient operations and to invent entirely new uses, new solutions, products and service. Both researchers and practitioners are making increasing...

  • The Holy Grail of Innovation. Rainone, Mike // Product Design & Development;Jun2012, Vol. 67 Issue 5, p44 

    In this article, the author discusses the importance of Open Innovation (OI) movement in creation of new products. According to the author, OI reduces the risk by letting someone else take the gamble of discovering, developing, and testing the market with the new technology. The author also...

  • Defining Open. Gobble, MaryAnne M. // Research Technology Management;Jul/Aug2012, Vol. 55 Issue 4, p58 

    The article focuses on the effect that the Internet and Web 2.0 have had on open innovation. It comments on research available to conceptualize, create, and manage open innovations using the Internet, including collective intelligence and consumer-driven development and design of new products....

  • Formulating Foods for the 21st Century. Rowan, Claire // Food Engineering & Ingredients;Oct2000, Vol. 25 Issue 5, p20 

    Focuses on the formulation and development of consumer products by food manufacturers. Association between art and science for the creation of consumer products; Phases of product development; Implication of the concept of integrated new product development for the culture of product...

  • Crowdsourcing's Contribution to Open Innovation. Standing, Susan; Standing, Craig // Proceedings of ISPIM Conferences;2014, Issue 27, p1 

    Crowdsourcing has attracted increasing attention as a topic of research. In this paper we examine crowdsourcing from the perspective of how it can be used to support open innovation. Crowdsourcing has the potential to improve access to knowledge, skills and creativity in a cost effective manner....

  • Fast-connecting open innovation practices: On the role of intermediaries to accelerate the absorptive capacity function. Kokshagina, Olga; Le Masson, Pascal; Kazakci, Akin; Bories, Florent // Proceedings of ISPIM Conferences;2015, p1 

    Firms that engage in open innovation activities seek to leverage on external knowledge to innovate and use open innovation intermediaries to conduct and structure their collaborative efforts. The access to external knowledge often requires an internal knowledge effort to be able to recognize,...

  • An empirically derived framework of web-based interactive innovation practices. WEI WEI // Innovation: Management, Policy & Practice;Mar2013, Vol. 15 Issue 1, p69 

    Albeit the importance of open innovation is widely recognized, its distinction from other novel forms of innovation, such as open-source software (OSS), innovation contest, and mass customization (MC) is not clearly addressed. The purpose of this paper is to categorize web-based interactive...

  • Technology Management Strategies in Emerging Markets. Torvinen, Pekka; Väätänen, Juha // Proceedings of ISPIM Conferences;2015, p1 

    Technology management strategies and effective innovation activities are vital for companies in emerging economies to become more competitive. We study a sample of over 6000 manufacturing companies in developing and developed EU, Eastern European, and Central Asian countries. We claim that...

  • Mapping the Open Innovation Ecosystem: An Analysis of the Technical and Strategic Level. Nerone, Murilo Agio; Canciglieri Junior, Osiris; Steiner, Maria Teresinha Arns; Young, Robert I. M. // Advanced Materials Research;2014, Vol. 945-949, p450 

    The scope of this paper is to further extend the classification of the open innovation activities in order to provide a template to the case studies and theories, in the field, to come. Also, it serves as guidance to practitioners deploy supportive capabilities to their exact needs. A review of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics