The Mixel Invasion Has Begun!

Zahed, Ramin
March 2014
Animation;Mar2014, Vol. 28 Issue 3, p30
Trade Publication
The article discusses a business partnership between the LEGO Gruppe toy company and the television network Cartoon Network which involves the cross-promotion of the fictional characters Mixels through the animated television program "Mixels" and the release of Mixel toys. Topics include the work of the television executives John Fang and Dave Smith.


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