TITLE

UNFOLDING ATTITUDE OF YOUTH TOWARDS MOBILE HANDSET BRANDS: A STUDY IN NORTH GUJARAT REGION OF INDIA

AUTHOR(S)
PANDYA, BHAVIN; VYAS, YUVARAJ; PARMAR, BHAVESHKUMAR J.
PUB. DATE
April 2013
SOURCE
Asian Journal of Research in Business Economics & Management;Apr2013, Vol. 3 Issue 4, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The study intends to unfold the changing consumer behavior of youth towards preferences as well as attitudes for mobile handsets. The study is based on primary data collected from the users of mobile phones in areas of North Gujarat. Youngsters (Aged between 15-30 years) i.e. college going students and their friends, family and relatives who are mobile phone users were contacted with the help of well-drafted pre-tested structured questionnaire. The study reveals interesting facts about consumer behavior of youth towards preferences and attitude towards mobile handsets.
ACCESSION #
94359930

 

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