TITLE

Half Of Regnery's 2003 Releases Are New York Times Hardcover Bestsellers; Here's Why

PUB. DATE
March 2003
SOURCE
Book Publishing Report;3/31/2003, Vol. 28 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the innovative approach in the marketing campaigns of Regnery Publishing Inc. in the U.S. Emphasis on the target audience of people interested in the subject; Performance of authors on television and radio interviews; Business advantage in author appearances and signings.
ACCESSION #
9429165

 

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