Leo Burnett introduces Daz soap opera theme

Lee, Jeremy
March 2003
Campaign;3/21/2003, Issue 12, p8
Trade Publication
Reports on an advertising campaign introduced by agency Leo Burnett Co. to overhaul the detergent brand Daz of Procter & Gamble Co. Features of the advertisements; Percentage share acquired by the detergent in Great Britain market; Sponsorship of the soap opera 'Emmerdale' by the product brand.


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