TITLE

Leo Burnett introduces Daz soap opera theme

AUTHOR(S)
Lee, Jeremy
PUB. DATE
March 2003
SOURCE
Campaign;3/21/2003, Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an advertising campaign introduced by agency Leo Burnett Co. to overhaul the detergent brand Daz of Procter & Gamble Co. Features of the advertisements; Percentage share acquired by the detergent in Great Britain market; Sponsorship of the soap opera 'Emmerdale' by the product brand.
ACCESSION #
9427355

 

Related Articles

  • Making 'em smell sweet.  // Advertising Age;10/11/1999, Vol. 70 Issue 42, p16 

    The article describes the advertising campaign of Procter & Gamble co. for its Gentle Breeze Gain detergent. TV spots breaking nationally from Leo Burnett USA, Chicago, show underwear flapping on an oceanside clothesline to demonstrate how clean they can smell after being washed in Gain.

  • Burnett Goes Serial for Secret. Baar, Aaron // Adweek Midwest Edition;7/15/2002, Vol. 43 Issue 29, p2 

    Reports that Leo Burnett explores the dynamics of a relationship in a serialized campaign for Procter & Gamble's Secret antiperspirant. Features of the campaign; Tagline of the campaign.

  • How Always' Brand Director Turned an Ad Into a Movement That Shattered Stereotypes. Monllos, Kristina // Adweek;10/21/2015, p1 

    A review is offered of an advertising campaign created by the advertising agency Leo Burnett for the consumer goods firm Procter & Gamble's personal care brand Always.

  • Daz uses 'soap opera' cliffhanger to back citrus debut. Solley, Sam // Marketing (00253650);6/12/2003, p26 

    A love triangle confrontation provides the scene of the third execution in the 'Cleaner Close' advertising campaign of Daz washing powder from the company P&G. A voiceover opens the advertisement, created by Leo Burnett Co., explaining that 'Pat is convinced she's finally caught Mick with Jackie...

  • Rejoice makes a giant statement for Thai haircare.  // Media: Asia's Media & Marketing Newspaper;10/21/2005, p4 

    The article reports that Procter & Gamble Co. has dramatised its Rejoice conditioner's ability to deliver tangle-free hair in an eye-catching outdoor execution conceived by Leo Burnett Worldwide Inc. A giant comb was placed across telephone wires on Bangkok, Thailand's Wireless Road, featuring...

  • P&G gambles on new Tampax line. Neff, Jack // Advertising Age;4/29/2002, Vol. 73 Issue 17, p4 

    Reports on Procter & Gamble Co.'s launch of Tampax Pearl. Claim that the tampon improves protection; Television and print advertisements from Bcom3 Group's Leo Burnett Co.; Drop in Tampax sales after it was acquired by P&G.

  • Tampax skinnydips into its own ubiquity. Garfield, Bob // Advertising Age;3/15/1999, Vol. 70 Issue 11, p57 

    Comments on an advertising campaign created by Leo Burnett USA for the Tampax, Procter & Gamble's tampons brand, in the U.S. in 1999. Description of the television spots; Remarks on Leo Burnett's creative ability; Overall quality of the campaign.

  • South East Asia: SK-II salutes 'Changes'. Yann, Long Li // Media: Asia's Media & Marketing Newspaper;8/24/2007, p71 

    The article reports that Procter & Gamble Co.'s (P&G) skincare brand SK-II has launched a new pan-regional brand campaign to generate awareness for its Facial Treatment Essence product. Pauline Png, P&G's associate marketing director said that the campaign targets women at different stages of...

  • Man-on-the-street is a big plus for Pert. Garfield, Bob // Advertising Age;10/26/1998, Vol. 69 Issue 43, p55 

    Presents a review of a television advertisement for Procter & Gamble's Pert Plus shampoo. The ad a creation of Leo Burnett USA; The author's opinion of the advertisement.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics