Strong market opens, but not everyone will win

Perry, David
January 2014
Furniture/Today;1/26/2014, Vol. 38 Issue 22, p122
Trade Publication
In this article, the author discusses the marketing strategies of the bedding industry in the U.S. in 2014. He informs about the introduction of bedding collections in the Las Vegas Market, a furniture trade show, in Las Vegas, Nevada by the U.S. furniture retailers. He mentions that the new collections include the iComfort lines mattress by Serta Inc., the ComforPedic iQ line by Simmons Co., and the Optimum specialty sleep line by Sealy Corp.


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