TITLE

NACS Undertakes Consciousness Raising Among Faculty to Boost College Textbook Sales

PUB. DATE
March 2003
SOURCE
Educational Marketer;3/31/2003, Vol. 34 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a campaign initiated by the National Association of College Stores in an effort to get more college students to buy textbooks.
ACCESSION #
9421786

 

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