Sampling and Data Collection Methods in Sales Force Research: Issues and Recommendations for Improvement

Richardson, Lynne D.; Swann, John E.; McInnis-Bowers, Cecilia
September 1994
Journal of Personal Selling & Sales Management;Fall94, Vol. 14 Issue 4, p31
Academic Journal
The article examines samples of various sales force research studies covering different industries and types of salespeople. It provides recommendations for improving standards for conducting and reporting sales force sampling methodology in terms of the resources available are offered.


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