TITLE

Sampling and Data Collection Methods in Sales Force Research: Issues and Recommendations for Improvement

AUTHOR(S)
Richardson, Lynne D.; Swann, John E.; McInnis-Bowers, Cecilia
PUB. DATE
September 1994
SOURCE
Journal of Personal Selling & Sales Management;Fall94, Vol. 14 Issue 4, p31
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article examines samples of various sales force research studies covering different industries and types of salespeople. It provides recommendations for improving standards for conducting and reporting sales force sampling methodology in terms of the resources available are offered.
ACCESSION #
9412222438

 

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