Video suppliers eye Mexican market

Fitzpatrick, Eileen
December 1994
Billboard;12/3/94, Vol. 106 Issue 49, p6
Trade Publication
Reports on Columbia TriStar Home Video's introduction of a line of low-priced catalog titles under the banner `Coleccion Filmica' in Mexico. Growth of sell-through video market; Title prices; Subtitling of videos in Spanish; Distribution by Videovisa; Columbia's provision of dealers with an in-store merchandising display; Catalog to be introduced by CIC Video.


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