TITLE

Sales Training: Status and Needs

AUTHOR(S)
Chonko, Lawrence B.; Tanner Jr., John F.; Weeks, William A.
PUB. DATE
September 1993
SOURCE
Journal of Personal Selling & Sales Management;Fall93, Vol. 13 Issue 4, p81
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Initial training, continuing education and management development activities continue to receive attention in the industrial sector (Honeycutt and Ford 1991). For example, recent reports indicate that organizations spend upwards of $30 billion annually for training programs involving 15 billion work hours (Hither 1985), with the objective being to improve the profitability of the firms.
ACCESSION #
9412151336

 

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