What's in a name?

November 1994
PC Week;11/21/94, Vol. 11 Issue 45, pA/3
Trade Publication
Reports on consumers' opinion of Microsoft Corp.'s image. Comparison with IBM and Apple; Advertising campaign.


Related Articles

  • Battling the Microsoft robber baron.  // Dollars & Sense;Sep/Oct97, Issue 213, p5 

    Reports that the activist group, NetAction is lobbying Congress not to be soft on Microsoft Corporation. Why the group is insisting on pressure on the corporation; Launching of a consumer choice campaign; Monopolistic control that Microsoft has.

  • Gates gets on the 'net.  // InfoWorld;3/18/96, Vol. 18 Issue 12, p1 

    Looks at how Bill Gates outlined factors that drove Microsoft Corporation in a push to Internet-enable its lineup products. Market adjustments; Company's strategy; Comments from Bill Gates and others.

  • Microsoft keeps changing its strategy, but it's still... Alsop, Stewart // InfoWorld;3/18/96, Vol. 18 Issue 12, p114 

    Presents an individual's view on Microsoft Corporation strategy for competing with Netscape Communications Corporation while remaining the company in charge in the Internet-oriented world. Estimated number of users; Readers' thoughts about other issues.

  • The ABM (anything but Microsoft) mentality. Coffee, Peter // PC Week;2/17/97, Vol. 14 Issue 7, p42 

    Opinion. Discusses the attitude known as ABM or Anything But Microsoft. Reasons the author does not like Microsoft's software; Comparison of the mentality to anti-ballistic missile or so-called Star Wars defense program.

  • Is Microsoft or Apple The More Innovative? Dolliver, Mark // MediaWeek;2/15/2010, Vol. 20 Issue 7, p19 

    The article discusses a public opinion poll on high technology industries companies Apple Inc. and Microsoft Corp.

  • Microsoft brand comes on strong. Paustian, Chuck // Advertising Age's Business Marketing;Sep94, Vol. 79 Issue 9, High Tech Branding pB-12 

    Reports on the result of a survey which cite Microsoft Corp. as the respondents' choice of company with the strongest brand of computer software. Use of product-focused advertising; Microsoft's strong brand image as company's major asset; Microsoft's commitment to marketing products in the...

  • Windows 95 and IS: The revolution that hasn't happened. Asbrand, Deborah // InfoWorld;3/18/96, Vol. 18 Issue 12, p57 

    Looks at how businesses were attracted by the features of Microsoft Corporation Windows 95. Evaluation of operating system by companies; Financial success of program; Comments from director of IS at commercial realtor Miglin-Beitler Incorporated Stuart Bard. INSET: Win95's mobile computing...

  • Microsoft vs. you. Furger, Roberta // PCWorld;Apr1998, Vol. 16 Issue 4, p33 

    Focuses on an increasingly vocal group that is becoming irritated over Microsoft's hold over the world of personal computing. How for the first time consumer groups are preparing to voice their views; What the battle between Microsoft and the United States Justice Department is about; How...

  • Call This Monopoly Pricing?  // Consumers' Research Magazine;May99, Vol. 82 Issue 5, p40 

    Focuses on the effects of Microsoft's software dominance over consumers. Findings of the Consumer Federation of America regarding the issue; Comments from Stan Liebowitz, an economist at the University of Texas.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics