TITLE

Maybelline returns to its youth

AUTHOR(S)
Kagan, Cara
PUB. DATE
November 1994
SOURCE
WWD: Women's Wear Daily;11/18/1994, Vol. 168 Issue 100, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the reshifting of the target market of Maybelline to the younger generation of women in 1995. Decrease in sales after targeting older women; Launch of Revitalizing products; Products descriptions; Shade selections; Increase in advertising.
ACCESSION #
9412064463

 

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