Maybelline returns to its youth

Kagan, Cara
November 1994
WWD: Women's Wear Daily;11/18/1994, Vol. 168 Issue 100, p7
Trade Publication
Reports on the reshifting of the target market of Maybelline to the younger generation of women in 1995. Decrease in sales after targeting older women; Launch of Revitalizing products; Products descriptions; Shade selections; Increase in advertising.


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