Bayou Steel strikes back with a public relations campaign

Darce, Keith
October 1994
New Orleans CityBusiness (1994 to 2008);10/31/94, Vol. 15 Issue 17, p6
Reports on Bayou Steel's decision to hire P.R. PR Inc. to handle its media relations. Jerry Pitts as president of Bayou Steel; News coverage of the labor dispute in the company; LaPlace Steelworkers union President Ron Ferraro's thought on the company's public relations campaign; Pitts' reason for hiring P.R. PR Inc.


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