TITLE

The last unavoidable medium

AUTHOR(S)
Johnson, J. Douglas
PUB. DATE
October 1994
SOURCE
Indiana Business Magazine;Oct94, Vol. 38 Issue 10, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of outdoor advertising for businesses. Identity building; Methods of advertising; Traffic and visibility considerations; Innovations in media and structure; Advice for sign construction.
ACCESSION #
9411290978

 

Related Articles

  • USE AND EFFECTIVENESS OF BILLBOARDS. Taylor, Charles R.; Franke, George R.; Hae-Kyong Bang // Journal of Advertising;Winter2006, Vol. 35 Issue 4, p21 

    A survey reveals four primary reasons why businesses use billboard advertising: visibility, media efficiency, local presence, and tangible response. Insights on the relative importance of these factors are provided by retail-gravity models and selective-perception theory, along with recency...

  • ADA product update.  // Hotel & Motel Management;6/20/94, Vol. 209 Issue 11, p46 

    Features AccuBraille's solid-brass Braille signs. Price.

  • Loch Eil nameplate sells for £4,200 and defies downward trend.  // Railways Illustrated;Sep2008, Vol. 6 Issue 9, p81 

    The article reports on the Sheffield Railwayana Auctions at Derbyshire County Cricket Club in Derbyshire, England on June 14, 2008. The sale showcases various nameplates at very low prices to offer buyers a chance to take advantage of the totems and nameplates. It is remarkable that Loch Eil...

  • SIGNS AND LABELS.  // Industrial Safety & Hygiene News;Sep2001, Vol. 35 Issue 9, p46 

    Evaluate product updates on signs and label in United States. Features of the portable floor stands from EMED Co. Incorporated; Design of Lamba line floor warning signs from American Allsafe; Variety of self-adhesive labels from VIP Division.

  • Just for Laughs.  // Souvenirs, Gifts, & Novelties;Jun/Jul2014, Vol. 51 Issue 5, p115 

    The article offers tips for gift and souvenir shops in selling funny signs.

  • The 2009 World Market Forecasts for Imported Illuminated Signs and Nameplates. Parker, Philip M. // Imported Trade Reports;2009, preceding p8 

    The article presents the world market forecasts for the import of illuminated signs and nameplates in 2009. It presents charts depicting the import rates of the products in Africa, Europe, and Latin America. Charts of their import in the Middle East countries such as in Oman, Turkey, and Qatar...

  • Clear Signs of Success. Cavanagh, Donna // Souvenirs, Gifts, & Novelties;Nov/Dec2013, Vol. 52 Issue 8, p206 

    The article discusses the sale of western-themed decorative signs at country gift stores in the U.S. Topics addressed include the popularity of signs with witty and inspirational sayings, the use of materials such as old barn wood, and ways in which sign merchandise is displayed in stores to...

  • Tips for Selling Signs and Wood Products.  // Souvenirs, Gifts, & Novelties;Mar2014, Vol. 51 Issue 3, p128 

    The article discusses the sale of signs and wood products at the gift stores of cave systems in the U.S. Topics addressed include the arrangement of sign and plaque merchandise at the Lake Shasta Cavern gift store and Jacob's Cave gift store, the laid-back selling approach at the Mercer Caverns...

  • Signs of the Times. Riedel, Catherine // Yankee;Jul/Aug2008, Vol. 72 Issue 4, p62 

    The article recounts the history of trade sign and its significance to product advertising in the U.S. It is stated that trade sign started back in ancient Rome but the eagerness of the Americans to excel in the close competition in business industry trigger them to adopt the trend of using...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics