TITLE

Private labels: Not cut-rate quality anymore

AUTHOR(S)
Fusaro, Dave
PUB. DATE
February 1994
SOURCE
Prepared Foods;Feb94, Vol. 163 Issue 2, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the competition between manufacturers of private label products and brand identity foods. Distinctions between store brands, private labels and national brands; Statistics on private label sales; Results of the Gallup organization study sponsored by the Private Label Manufacturers Association; Non-food businesses as the source of the reactions to private labeling.
ACCESSION #
9411273256

 

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