Private labels: Not cut-rate quality anymore

Fusaro, Dave
February 1994
Prepared Foods;Feb94, Vol. 163 Issue 2, p29
Trade Publication
Discusses the competition between manufacturers of private label products and brand identity foods. Distinctions between store brands, private labels and national brands; Statistics on private label sales; Results of the Gallup organization study sponsored by the Private Label Manufacturers Association; Non-food businesses as the source of the reactions to private labeling.


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