TITLE

Liquid gold

AUTHOR(S)
Shuey, Michelle
PUB. DATE
January 1994
SOURCE
Business Mexico;Special Edition 1994, Vol. 4 Issue 1/2, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents a corporate profile on Mexico-based Grupo Modelo, maker of Corona Extra beer. Background history; Competitors; International trade; Success factors; Modernization strategies; Impact of the North American Free Trade Agreement (NAFTA). INSET: Grupo Modelo pairs up with Anheuser-Busch, by MS..
ACCESSION #
9411272506

 

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