Liquid gold

Shuey, Michelle
January 1994
Business Mexico;Special Edition 1994, Vol. 4 Issue 1/2, p56
Presents a corporate profile on Mexico-based Grupo Modelo, maker of Corona Extra beer. Background history; Competitors; International trade; Success factors; Modernization strategies; Impact of the North American Free Trade Agreement (NAFTA). INSET: Grupo Modelo pairs up with Anheuser-Busch, by MS..


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