TITLE

Miller puts red dog beer through marketing paces

PUB. DATE
November 1994
SOURCE
Brandweek;11/7/94, Vol. 35 Issue 43, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing plans of Miller Brewing for its Red Dog Beer. Target marketing areas; Giving of discretion to regional managers on product positioning.
ACCESSION #
9411232246

 

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