TITLE

Banks get aggressive with advertising

AUTHOR(S)
McClain, Randy
PUB. DATE
October 1994
SOURCE
New Orleans CityBusiness (1994 to 2008);10/17/94, Vol. 15 Issue 15, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the aggressive advertising campaign being waged by banks in New Orleans, Louisiana. Opinions from the Bank Marketing Association; Examples of bank advertisements; Increased advertising budgets.
ACCESSION #
9411082407

 

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