Questionnaire design affects response rate

Carroll, Susan
June 1994
Marketing News;6/6/94, Vol. 28 Issue 12, pH25
Trade Publication
Reports that mail questionnaire survey design affects response rate. Level of interest respondents have in the topic of the survey as a way to project return rate; Use of nontraditional ways to structure questions on the questionnaire; Mixing of response formats on items to ask respondents to complete.


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