TITLE

Questionnaire design affects response rate

AUTHOR(S)
Carroll, Susan
PUB. DATE
June 1994
SOURCE
Marketing News;6/6/94, Vol. 28 Issue 12, pH25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that mail questionnaire survey design affects response rate. Level of interest respondents have in the topic of the survey as a way to project return rate; Use of nontraditional ways to structure questions on the questionnaire; Mixing of response formats on items to ask respondents to complete.
ACCESSION #
9411070693

 

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