Boffo hit: Movies and cable find true love

Schwab, Dave
September 1994
San Diego Business Journal;9/26/94, Vol. 15 Issue 39, p17
Reports on the collaboration between motion picture theaters and cable television companies in San Diego, California. Previous prediction that the entry of cable companies would adversely affect movie theaters; Motion picture theater complexes planned for San Diego County malls; Industries' development of a symbiotic relationship; Partnership deals.


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