TITLE

Upscale brands regaining popularity

AUTHOR(S)
Miller, Cyndee
PUB. DATE
May 1994
SOURCE
Marketing News;5/23/94, Vol. 28 Issue 11, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on Total Research Corp.'s annual EquiTrend study about the general health of brands in the U.S. Walt Disney Co. again snagged top honors in the company's survey of brand quality. The only big shocker this time around was that with the two parks listed as separate brands for the first time, Disney World edged out Disneyland for the number one spot. Rounding out the top 10 were, Kodak photographic film, Hallmark greeting cards, Mercedes-Benz automobiles, Fisher-Price toys, Reynolds Wrap aluminum foil, AT&T's long-distance telephone service, Levi's jeans, and Ziploc bags.
ACCESSION #
9410311360

 

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