TITLE

Absence takes its toll on 'tenacious' MJ

AUTHOR(S)
Lippe, Dan
PUB. DATE
October 1994
SOURCE
Advertising Age;10/17/1994, Vol. 65 Issue 44, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the declining popularity of former basketball superstar Michael Jordan as an endorser. Remarks from respondents to an `Advertising Age' Fax Poll; Jordan's image as a tenacious athlete.
ACCESSION #
9410310937

 

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