TITLE

SYMBOLIC PROCESSES IN THE IMPLEMENTATION OF TECHNOLOGICAL CHANGE: A SYMBOLIC INTERACTIONS STUDY OF WORK COMPUTERIZATION

AUTHOR(S)
PRASAD, PUSHKALA
PUB. DATE
December 1993
SOURCE
Academy of Management Journal;Dec1993, Vol. 36 Issue 6, p1400
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study examined the symbolic processes involved in the computerization of work in a health maintenance organization. Guided by symbolic interaction as a methodological framework, this inductive study used the methods of participant observation and in-depth interviewing for gathering data. It documents the multiple symbols associated with computerization in the organization and discusses local interpretations of those symbolic realities. It also explores the influence of this symbolism on the computerization process.
ACCESSION #
9410210639

Tags: SYMBOLISM;  HEALTH maintenance organizations;  TECHNOLOGICAL innovations;  AUTOMATION;  WORK;  SOCIAL interaction;  COMPUTERS -- Study & teaching;  ORGANIZATIONAL change;  INFORMATION technology;  EMPLOYEES -- Attitudes;  ORGANIZATIONAL structure

 

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