TITLE

Dr. Ruth pilots Prelude ad

PUB. DATE
October 1994
SOURCE
Advertising Age;10/3/1994, Vol. 65 Issue 42, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes a television spot featuring sex confidante physician Ruth Westheimer made by Rubin Postaer & Associates for the Honda Prelude automobile of American Honda Motor Co. In a 30-second spot, Westheimer runs a sporty Honda around the track and then steps out to offer viewers a word from her sponsor. She is the first celebrity in an American Honda Motor Co. spot since architect R. Buckminster Fuller was featured in a Civic spot in the 1970s.
ACCESSION #
9410190935

 

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