The devil makes them do it

May 1994
New Orleans CityBusiness (1994 to 2008);5/2/94, Vol. 14 Issue 43, p8
Reports on the demand for Fat-Free Devil's Food Cookie Cake from Nabisco. Marketing of the cookies by some groceries; Claims of absence of marketing gimmicks by Nabisco representatives; Nabisco's commercial apologizing for lack of supply.


Related Articles

  • Nabisco conducts restructuring.  // Candy Industry;Jul96, Vol. 161 Issue 7, p9 

    Reports on the restructuring at Nabisco Holdings Corp. Aim to improve competitive position and earnings; Coverage of the restructuring program.

  • Nabisco Biscuit Co.  // Snack Food;Aug95, Vol. 84 Issue 8, p29 

    Gives applause to Nabisco Biscuit Co. for being chosen by `Snack Food' magazine as the 1995 Manufacturer of the Year. Reasons for the choice.

  • Nabisco to slash jobs, boost advertising.  // Snack Food & Wholesale Bakery;Jun98, Vol. 87 Issue 6, p8 

    Reports on Nabisco Holdings Corp.'s reduction of jobs and closure of nine of its plants in the United States and Latin America. Use of savings to be incurred to boost advertising and promotion for its cookie and cracker lines; Company's efforts to restore the effectiveness of its direct-store...

  • Aligning plant operations to match business goals. Swientek, Bob // Prepared Foods;Jul94, Vol. 163 Issue 8, p113 

    Presents an overview of the plant operations of Nabisco Biscuit Company. Role of manufacturing operations on marketing plans; Nabisco's plant modernization; Changes in the workplace environment; Line designs and teamwork.

  • So you wanna be a TV star? All it takes is a little cheese. Steindorf, Sally // Christian Science Monitor;7/9/96, Vol. 88 Issue 156, p13 

    Reports on the popularity of a star search audition staged by Nabisco Biscuit Co. for the `Ultimate Cracker Snacker' contest. Total price; Comments from participants.

  • Nabisco Holdings Corp.  // Northern New Jersey Business;1/25/95, Vol. 3 Issue 2, p12 

    Presents a prospectus of the Nabisco Holdings Corp. Basic background information; Stock offerings; Management; Financial data; Principal shareholders.

  • Package downgauging saves $1 million. Rice, Judy // Prepared Foods;Jan98, Vol. 167 Issue 1, p80 

    Reports that the company Nabisco, in Parsippany, New Jersey saved more than $1 million through a packaging structure downgauging project. Number of products affected by the project; Who the company will work closely with in the project; Comments from Molly Reeber, a Nabisco group leader.

  • Tough cookies. Libaw, Oliver // Business Mexico;Aug1997, Vol. 7 Issue 8, p22 

    Presents information on Nabisco. Details on the introduction of premium-priced cookies despite the recession and little advertising; Reasons for Nabisco success; Information on the Chips Ahoy and Oreo cookies; Comments from Alejandro Bosch, Nabisco Mexico's vice president marketing.

  • Nabisco goes multi-brand, pitching a new `thing'.  // Brandweek;2/6/95, Vol. 36 Issue 6, p8 

    Reports on the debut of `Nabisco Thing', a cartoon character from Nabisco Biscuit Company. Attempt of the company to pitch kids with multi-brand positioning.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics