TITLE

Authorized Macs by mail

AUTHOR(S)
Branscum, Deborah
PUB. DATE
November 1994
SOURCE
Macworld;Nov94, Vol. 11 Issue 11, p169
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Apple Computers Inc.'s mail-order scheme to sell Macintosh products. Correlation with Apple's efforts to broaden its sales channels; Comparison with dealership strategies; Selection of gray-market companies.
ACCESSION #
9410171245

 

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