Banks design new marketing programs to target women customers

Ludlam, Dianne
March 1994
New Orleans CityBusiness (1994 to 2008);3/7/94, Vol. 14 Issue 35, p14
Reports on programs designed by banks catering to business and professional women in the United States. Increase of women-owned businesses; First Bank & Trust's `Professional Women First' program; Package of benefits and discounts; Whitney National Bank's launching of an effort to attract the women's market.


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