TITLE

Banks design new marketing programs to target women customers

AUTHOR(S)
Ludlam, Dianne
PUB. DATE
March 1994
SOURCE
New Orleans CityBusiness (1994 to 2008);3/7/94, Vol. 14 Issue 35, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on programs designed by banks catering to business and professional women in the United States. Increase of women-owned businesses; First Bank & Trust's `Professional Women First' program; Package of benefits and discounts; Whitney National Bank's launching of an effort to attract the women's market.
ACCESSION #
9410111230

 

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