TITLE

McDonald's shaking marketing, agencies

AUTHOR(S)
Whalen, Jeanne
PUB. DATE
September 1994
SOURCE
Advertising Age;9/19/1994, Vol. 65 Issue 39, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the change in the marketing strategies of McDonald's Corporation. Encouragement of franchisees to concentrate on boosting the number of visits by each customers; Emphasis of the company on select demographics; Increase in the competitiveness in the United States fast food chain market; Focus of marketing strategies on the superheavy users; Streamlining of the company's agency networks.
ACCESSION #
9410100424

 

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