Larger Louisiana ad agencies chase lottery account

Parent, Tawn
May 1994
New Orleans CityBusiness (1994 to 2008);5/16/94, Vol. 14 Issue 45, p6
Reports on the competition of advertising agencies for the Louisiana Lottery advertising account. Focus on the $5.7 million-a-year contract; Various competing advertising agencies; Bauerlein Inc.'s relationship with the contract; Attraction of the lottery advertising account.


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