TITLE

Retailers aim straight at teens

AUTHOR(S)
Whalen, Jeanne; Rickard, Leah
PUB. DATE
September 1994
SOURCE
Advertising Age;9/5/1994, Vol. 65 Issue 37, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that retailers are increasingly focusing media dollars and brand messages on the teen market. Rise in teenage spending power; Spending on 1994 fall clothing lines; Advertising in teen magazines; Efforts of retailers to attract teen customers.
ACCESSION #
9409220355

 

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