Retailers aim straight at teens

Whalen, Jeanne; Rickard, Leah
September 1994
Advertising Age;9/5/1994, Vol. 65 Issue 37, p1
Trade Publication
Reports that retailers are increasingly focusing media dollars and brand messages on the teen market. Rise in teenage spending power; Spending on 1994 fall clothing lines; Advertising in teen magazines; Efforts of retailers to attract teen customers.


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