Disney gasses up for superhighway

Donaton, Scott; Mandese, Joe
August 1994
Advertising Age;8/29/1994, Vol. 65 Issue 36, p3
Trade Publication
Reports on Walt Disney Co.'s positioning for the information superhighway. Resignation of Walt Disney Studios Chairman Jeffrey Katzenberg; Creation of a division dedicated to television and new-media forms.; Appointment of Richard Frank as chairman of Walt Disney Television and Communications; Developments indicating a company turnaround that was cynical of an interactive media revolution.


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