TITLE

How to sell across cultures

AUTHOR(S)
Rabin, Steve
PUB. DATE
March 1994
SOURCE
American Demographics;Mar94, Vol. 16 Issue 3, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents a seven-step process to be able to market and communicate effectively with a diverse audience. Ways to bridge cultural gaps; Dual segmentation; Universal messages; Layered messages; Multiple channels; Multiple senses; Permission; Creation of new groups.
ACCESSION #
9409072704

 

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