- Are football ads on target? Gray, Sue // Marketing Week (01419285);5/7/1998, Vol. 21 Issue 10, p38
Presents information pertaining to the advertising of football while looking at World Cup football. Role which the media plays in advertising football; Reference to growth in the Premier League.
- Buyers reject ITV's World Cup rates. Beale, Claire // Campaign (UK);05/08/98, Issue 19, p1
Reports that media buyers are rejecting advertising slots in 1998 World Cup, after claiming that Independent Television has overpriced its football airtime packages. Cost of the airtime packages; Comments from a buying chief.
- The thrill of the feet. Tilles, Daniel // Adweek New England Edition;07/06/98, Vol. 35 Issue 27, p20
Presents information on the World Cup football tournament, in France, as it relates to advertising. Estimated amount of people who will view the tournament; When the Coca-Cola company started it marketing strategy for the tournament; In-depth look at the Coca-Cola company's promotions; Amount...
- The thrill of the feet. Tilles, Daniel // Adweek Southeast Edition;07/06/98, Vol. 19 Issue 27, p20
Presents information on 1998 World Cup Soccer Tournament held in France. Sponsorship of the 1998 World Cup; Reference to several advertisements used during the World Cup; How the 1998 World Cup is regarded by the Coca Cola company; Benefits of the World Cup for many companies.
- Why England really won the World Cup; for creativity in ads. // Campaign (UK);7/16/2010, Issue 28, p22
In this article, the author discusses the greatness of England in making good advertisement even if English players might not be able to play football during the World Cup.
- World Cup produces big payday in Brazil. Whitaker-Penteado, J. Roberto // Adweek Western Edition;7/25/94, Vol. 44 Issue 30, p14
Reports on the impact of Brazil's 1994 World Cup victory on the businesses of the country's advertising agencies. Increase in sales of sponsor brands.
- INTERNATIONAL NEWS. // Campaign (UK);6/25/2010, Issue 25, p8
The article reports that a World Cup advertising campaigns in Australia, which features a group of Australian football fans and was created for the online bookmaker Sportsbet.com.au, has been pulled out after complaints that the advertising was racist.
- Ads crucial to bids for 2006 World Cup. Baird, Roger // Marketing Week (01419285);5/7/1998, Vol. 21 Issue 10, p19
Focuses on the decision to be made by the International Federation of Football Associations' Executive Committee on who will stage the football World Cup in 2006, with reference to the advertisements for the event. Details on the hiring of advertising agencies by England and Germany; Comments...
- Worldwide kickoff. // Adweek New England Edition;12/01/97, Vol. 34 Issue 48, p47
Focuses on the online and print advertisement for the soccer game World Cup Dream League.