TITLE

Soccer frenzy

AUTHOR(S)

Giacomotti, Fabiani; Tilles, Daniel

PUB. DATE

June 1994

SOURCE

Adweek Western Edition;6/6/94, Vol. 44 Issue 23, p14

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports that the World Soccer Cup is generating interest among advertisers with the holding of the tournament for the first time in the United States. Estimated profits from games; Number of people who watched the games in 1990; Estimated number of people who will watch the games in 1994; Sponsors of tournament; Countries that have hopped on the World Cup bandwagon.

ACCESSION #

9409070278

Tags: FIFA World Cup;  ADVERTISING

 

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