TITLE

DeHaven's fresh look for the '90s

AUTHOR(S)
Frantz, John Parris
PUB. DATE
January 1994
SOURCE
Gifts & Decorative Accessories;Jan1994, Vol. 95 Issue 1, p222
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features the DeHaven Home & Garden Centers gift store in Findlay, Ohio. Sales increases since 1991; Competition; Focus on customer service; Growth of the gift/floral business; Product mix adjustments; Redesign of store sections; Store history; Advertising policies.
ACCESSION #
9409021307

 

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