Indiana University markets top-ranked business school

Shankle, Greta
August 1994
Indianapolis Business Journal;8/1/94, Vol. 15 Issue 18, p11A
Reports on the Indiana University (IU) School of Business' launching of a marketing campaign to solve the university's lack of identity and to gear for tougher competition for top students. Reasons for the program; School ranking; Marketing strategy of other schools; Reason for the low visibility of other schools; Northwestern school's program.


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