TITLE

The American girls put the past in pastime

AUTHOR(S)
Lodge, Sally
PUB. DATE
August 1994
SOURCE
Publishers Weekly;8/8/1994, Vol. 241 Issue 32, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the American Girls Collection of Pleasant Company which consists of books, dolls and related accessories centering on five girls, each representing a different period in the history of the United States. Nonfiction offerings; Promotions targeting the educational market; Reaction of boys to the books; Launching of the Pastimes activity books.
ACCESSION #
9408292216

 

Related Articles

  • Free books from American Girls.  // Library Talk;Mar/Apr94, Vol. 7 Issue 2, p19 

    Reports on American Girls books' giving of a matching boxed set of books free to a school or library selected by consumers who buy a boxed set in March, Women's History Month. Sending of book set by Pleasant Company; Price ranges; Contact information.

  • American Girls honor American women.  // Publishers Weekly;2/28/1994, Vol. 241 Issue 9, p35 

    Features Pleasant Company's book donation program. Donation of a boxed set of American Girls for every boxed set purchased.

  • Pleasant Co. Museum nixed.  // Publishers Weekly;10/2/1995, Vol. 242 Issue 40, p29 

    Reports on publishing house Pleasant Co.'s announcement that it has abandoned its plans to build `Samantha's House: An American Girls Museum,' in Mount Kisco, New York.

  • Pleasant Company launches magazine. Frederick, H.; Roback, D. // Publishers Weekly;6/1/1992, Vol. 239 Issue 25, p22 

    Announces that Pleasant Company, the Wisconsin-based creator of the American Girls Collection and Our New Baby lines of books and merchandise, will begin publishing a new magazine, `American Girl,' in September. The magazine is geared to girls aged 7-12; Features of the magazine; The philosophy...

  • Mount Kisco residents suing village over approval of `Samantha' museum. Philippidis, Alex // Westchester County Business Journal;8/7/95, Vol. 34 Issue 32, p16 

    Reports on the opposition to Pleasant Co.'s plan to establish a museum in Mount Kisco village in Westchester County, New York. Special permit for the museum from the village Board of Trustees; Review of the museum site plans by the Planning Board.

  • Mailer dolls up dolls. M.D. // Catalog Age;Sep97, Vol. 14 Issue 9, p22 

    Describes the success story of the TLC Doll catalog. Launching of catalog of outfits, patterns and accessories specially made for its 18-inch tall American Girls dolls line of rival firm Pleasant Co. by entrepreneur Patten White; History of catalog; Catalog features.

  • Barbie's new sibling. Oberndorf, Shannon // Catalog Age;Aug98, Vol. 15 Issue 9, p5 

    Reports on the acquisition of Pleasant Company by Mattel, parent company of the Barbie doll. Financial aspects of the acquisition; How Pleasant will operate; Information on Pleasant; International sales of Mattel.

  • Changing faces. Warga, Allison // Playthings;Apr2003, Vol. 101 Issue 4, p40 

    Discusses developments in manufacturing dolls in the U.S. Evolution of the Smiling Dolls'; Demand for Negro dolls; Challenges facing manufacturers of marketing dolls to children of various ages and ethnic background; Pleasant Co.'s line of American Girl dolls derived from different eras in...

  • HOW TO COMPETE WITH A CHAMP. Dumaine, Brian // Fortune;1/10/1994, Vol. 129 Issue 1, p106 

    Examines American Girls Collection, a mail order line of historical dolls produced by Pleasant Co., Middleton, Wisconsin. Pleasant Co.'s strategy for setting itself apart from competitors, in particular Mattel's Barbie; President Pleasant Rowland, 52; Her contention that Pleasant Co. is in the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics