The American girls put the past in pastime

Lodge, Sally
August 1994
Publishers Weekly;8/8/1994, Vol. 241 Issue 32, p35
Trade Publication
Features the American Girls Collection of Pleasant Company which consists of books, dolls and related accessories centering on five girls, each representing a different period in the history of the United States. Nonfiction offerings; Promotions targeting the educational market; Reaction of boys to the books; Launching of the Pastimes activity books.


Related Articles

  • Free books from American Girls.  // Library Talk;Mar/Apr94, Vol. 7 Issue 2, p19 

    Reports on American Girls books' giving of a matching boxed set of books free to a school or library selected by consumers who buy a boxed set in March, Women's History Month. Sending of book set by Pleasant Company; Price ranges; Contact information.

  • American Girls honor American women.  // Publishers Weekly;2/28/1994, Vol. 241 Issue 9, p35 

    Features Pleasant Company's book donation program. Donation of a boxed set of American Girls for every boxed set purchased.

  • Pleasant Co. Museum nixed.  // Publishers Weekly;10/2/1995, Vol. 242 Issue 40, p29 

    Reports on publishing house Pleasant Co.'s announcement that it has abandoned its plans to build `Samantha's House: An American Girls Museum,' in Mount Kisco, New York.

  • Pleasant Company launches magazine. Frederick, H.; Roback, D. // Publishers Weekly;6/1/1992, Vol. 239 Issue 25, p22 

    Announces that Pleasant Company, the Wisconsin-based creator of the American Girls Collection and Our New Baby lines of books and merchandise, will begin publishing a new magazine, `American Girl,' in September. The magazine is geared to girls aged 7-12; Features of the magazine; The philosophy...

  • Mount Kisco residents suing village over approval of `Samantha' museum. Philippidis, Alex // Westchester County Business Journal;8/7/95, Vol. 34 Issue 32, p16 

    Reports on the opposition to Pleasant Co.'s plan to establish a museum in Mount Kisco village in Westchester County, New York. Special permit for the museum from the village Board of Trustees; Review of the museum site plans by the Planning Board.

  • Mailer dolls up dolls. M.D. // Catalog Age;Sep97, Vol. 14 Issue 9, p22 

    Describes the success story of the TLC Doll catalog. Launching of catalog of outfits, patterns and accessories specially made for its 18-inch tall American Girls dolls line of rival firm Pleasant Co. by entrepreneur Patten White; History of catalog; Catalog features.

  • Barbie's new sibling. Oberndorf, Shannon // Catalog Age;Aug98, Vol. 15 Issue 9, p5 

    Reports on the acquisition of Pleasant Company by Mattel, parent company of the Barbie doll. Financial aspects of the acquisition; How Pleasant will operate; Information on Pleasant; International sales of Mattel.

  • Changing faces. Warga, Allison // Playthings;Apr2003, Vol. 101 Issue 4, p40 

    Discusses developments in manufacturing dolls in the U.S. Evolution of the Smiling Dolls'; Demand for Negro dolls; Challenges facing manufacturers of marketing dolls to children of various ages and ethnic background; Pleasant Co.'s line of American Girl dolls derived from different eras in...

  • HOW TO COMPETE WITH A CHAMP. Dumaine, Brian // Fortune;1/10/1994, Vol. 129 Issue 1, p106 

    Examines American Girls Collection, a mail order line of historical dolls produced by Pleasant Co., Middleton, Wisconsin. Pleasant Co.'s strategy for setting itself apart from competitors, in particular Mattel's Barbie; President Pleasant Rowland, 52; Her contention that Pleasant Co. is in the...


Read the Article


Sign out of this library

Other Topics