Disney exiting direct-mail business; in deal with Grolier

Milliot, Jim
August 1994
Publishers Weekly;8/1/1994, Vol. 241 Issue 31, p16
Trade Publication
Reports on the closure of Disney Publishing's Disney Books by Mail. Transfer of the business to Grolier; Disney's sale of the exclusive direct-marketing book rights to a range of children's titles; Terms under the licensing agreement; Titles covered in the licensing deal.


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