TITLE

Blockbuster CD-ROM test to be expanded

AUTHOR(S)
Seideman, Tony
PUB. DATE
August 1994
SOURCE
Publishers Weekly;8/1/1994, Vol. 241 Issue 31, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Blockbuster Entertainment's customer test of multimedia CD-ROM. Increased store income and new customers generated; CD-ROM formats tested by the company.
ACCESSION #
9408224663

 

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