TITLE

Drexel comes out of woodwork

AUTHOR(S)
Weisz, Pam
PUB. DATE
August 1994
SOURCE
Brandweek;8/1/94, Vol. 35 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Drexel Heritage's contemporary store redesign, new logo and regional advertising boost. Deeper involvement in the retail trade; Hiring of the design firm Cato Gobe to create a unified brand identity for its stores across the country; Advertising budget for 1994; Increase in regional advertising listing local dealers; Creation of innovative store displays.
ACCESSION #
9408223709

 

Related Articles

  • Drexel Heritage promotions designed to strengthen dedicated store efforts.  // Furniture/Today;2/4/2002, Vol. 26 Issue 22, p2 

    Reports on the promotion of three regional vice presidents in Drexel Heritage to strengthen the dedicated store program of the company in Drexel, North Carolina. Selection of Blain Wrench as vice president of store development; Promotion of Tom Skipper as vice president of national sales;...

  • Gobeil's breaks ground for Drexel Heritage store.  // Furniture/Today;5/13/2002, Vol. 26 Issue 35, p56 

    Reports the opening of the retail store from Drexel Heritage Home Inspirations in Portland, Maine.

  • A Better Bedside Table. Berno, Jenniffer // Southern Living;Jun2009, Vol. 44 Issue 6, p102 

    The article evaluates the painted desk from Drexel Heritage.

  • Home sweet home.  // Cabinet Maker;11/30/2001, Issue 5265, p14 

    Focuses on various designs of furniture. Emphasis of Drexel Heritage on 'dressing-up' designs; Description of the 'Bernhardt Express' collection; Variation in colors on transitional upholstery offerings.

  • Timeless furnishings from beloved houses. Steele, William P.; Beaulieu, Deborah // Victoria;Sep95, Vol. 9 Issue 9, p98 

    Features the Royal Country Retreats line of house furnishings from created by the Drexel Heritage.

  • Drexel reclassifies stores. Engel, Clint // Furniture/Today;4/1/2002, Vol. 26 Issue 30, p2 

    Reports the reclassification of dealers as part of the upgraded store program of Drexel Heritage in North Carolina. Number of recognized stores; Plan to upgrade in exterior and interior features; Expectation of Dan Grow, president of the company on an increase in sales growth.

  • Occasional producers showcase increased flexibility, appeal. Linville, Jeff // Furniture/Today;10/16/2000, Vol. 25 Issue 7, p168 

    Reports on the provision of more versatility in occasional furniture pieces by manufacturers planning to get more reach across the industry. Table makers' offer of interchangeable legs for the same top; Drexel Heritage's creation of a mix-and-match approach to home decorating; Pennsylvania...

  • Drexel debuts Lillian August prototype boutique at market.  // Furniture/Today;4/15/2002, Vol. 26 Issue 32, p72 

    Reports the debut of the Lillian August Boutique from Drexel Heritage in the U.S. Release of Lillian August upholstery and case goods; Comparison of the boutique with traditional galleries; Role of fabric in the design of the boutique.

  • Drexel stores set in Chicago.  // Furniture/Today;6/24/2002, Vol. 26 Issue 41, p1 

    Reports the opening of five Drexel Heritage franchise stores in Chicago, Illinois. Location; Products to be offered; Plan to enhance the profitability of the stores.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics