TITLE

The Future of Technology Management

AUTHOR(S)

Werther Jr., William B.; Berman, Evan; Vasconcellos, Eduardo

PUB. DATE

January 1994

SOURCE

Organizational Dynamics;Winter94, Vol. 22 Issue 3, p20

SOURCE TYPE

Academic Journal

DOC. TYPE

Article

ABSTRACT

This article addresses the role of technology in developing corporate strategy. In coming years, the widely acknowledged importance of technology will grow, increasing the wager executives must place on their firms' ability to compete through technology. The cutting edge of technology management, however, goes beyond basic research and development expenditures; the rules of the game have shifted for the second time in less than a decade, threatening to leave behind companies like General Motors and others who do not grasp this change and act upon it. Increasingly, corporate strategists are making a more precise distinction between technology and technology management. Technology addresses the application of scientific and engineering knowledge to the solution of problems. Technology management, however, has a broader charter: the integration of technology throughout the organization as a source of sustainable competitive advantage. Admittedly, technology is but one source of competitive advantage which is also found in finance, marketing, distribution and various other activities. However, for firms that compete in a technological arena or that can shift competition to a technological arena in which they hold an advantage, industry leadership demands a technological competence that is sustainable.

ACCESSION #

9408183820

Tags: BUSINESS intelligence;  COMPETITIVE advantage;  MARKETING strategy;  BUSINESS enterprises;  INDUSTRIAL concentration

 

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