TITLE

Time Life to distribute Learning Co

AUTHOR(S)
Reed, Calvin
PUB. DATE
July 1994
SOURCE
Publishers Weekly;7/25/1994, Vol. 241 Issue 30, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Time Life's deal to market educational software publisher The Learning Co.'s product line.
ACCESSION #
9408093100

 

Related Articles

  • 'Time' pumps record $10M into ads. Donaton, S. // Advertising Age;6/22/92, Vol. 63 Issue 25, p4 

    Reports that `Time' magazine will launch a $10 million-plus consumer image campaign that marks the newsweekly's largest-ever advertising effort. Campaign is a translation of trade ads; `Time' is in the process of shooting and editing five television spots that will break in the first or second...

  • Warner signs up Ford for fledgling network. Magiera, Marcy; Cortez, John P. // Advertising Age;6/29/1992, Vol. 63 Issue 26, p49 

    Reports that Time Warner is opening its vast media empire to sell advertisers on the Television Consortium, a fledgling network of independent stations with t he programming by Warner Bros. Domestic Television Distribution. Ford Motor Co.'s Lincoln-Mercury Division signed on as the first...

  • The 'synergy' boomerang.  // Advertising Age;7/27/1992, Vol. 63 Issue 30, p18 

    Editorial. States that although merger or acquisition partners strive for `synergy' to produce a positive, more powerful marketing engine, synergy sometimes comes with a built-in booby trap. Essayist Michael Kinsley's tackling of rapper Ice-T's album `Cop Killer'; Nibbled on the hands that...

  • Patrick says TW Cellular will generate $1 billion in revenue. Berniker, Mark // Broadcasting & Cable;12/12/94, Vol. 124 Issue 50, p74 

    Reports on the claims made by Time Warner Telecommunications president/CEO Dennis Patrick on his company's profit generation from cellular services. Plans for the entry into retail wireless telephony business; Pursuit of financially prudent strategy; Planned upgrade of its cable plant in...

  • TW reports first-quarter losses. Katz, Michael // Broadcasting & Cable;4/22/96, Vol. 126 Issue 18, p55 

    Reports that Time Warner Incorporated has recorded losses of $119 million for first quarter of 1996. Time Warner Cables' subscriber base; Cash flow from Warner's Home box Office; Losses incurred by Time Warner's WB broadcast television network; Views of Richard Reed, an analyst with Arnhold &...

  • That's not all, folks. Harrington, John // Crain's New York Business;11/8/93, Vol. 9 Issue 45, p30 

    Reports on the plans by Time Warner Inc. to establish a commercial television network. Joint venture with Tribune Co.; Broadcast schedule; Pre-programming.

  • Time-Warner heads receive cordial hearing by House Judiciary unit. Fields, H. // Publishers Weekly;3/31/89, Vol. 235 Issue 13, p14 

    Report on the progress of the Time, Inc.-Warner Brothers merger.

  • Time spurns Paramount, bids for Warner.  // Publishers Weekly;6/30/89, Vol. 235 Issue 26, p18 

    Reports on Time Inc.'s agreement to pay $14 billion for Warner Communications, in order to repel Paramount Communications hostile takeover bid.

  • Time Warner offers minority interest.  // Telephony;04/13/98, Vol. 234 Issue 15, p20 

    Reports that Time Warner has filed registration papers to spin off a portion of its competitive local exchange carrier into a separate, publicly held company. Time Warner Telecom Inc.'s separation from the company's core cable and entertainment business; Net loss reported by Time Warner Telecom...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics