TITLE

Sales up at Waite; releases first CD-ROM catalogue

AUTHOR(S)
See, Lisa
PUB. DATE
July 1994
SOURCE
Publishers Weekly;7/25/1994, Vol. 241 Issue 30, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of Waite Group Press' interactive CD-ROM book catalogue. Allows users to review new and backlist titles of books; Target market; Borders Bookstores' decision to open multimedia sections in its stores to accommodate Waite's CD-ROM catalogue.
ACCESSION #
9408093091

 

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