TITLE

Kids' books--they're cropping up all over

AUTHOR(S)
Dunleavey, M.P.
PUB. DATE
July 1994
SOURCE
Publishers Weekly;7/18/1994, Vol. 241 Issue 29, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on marketing children's books. Background history; Time considerations; Sales categories; Product competition; Corporate sales; Discount issues.
ACCESSION #
9408026188

 

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