Vine 1 year on: 'the press ad for the modern generation', or a 6-second flash in the pan?

O'Reilly, Lara
January 2014
Marketing Week (Online Edition);1/24/2014, p10
Trade Publication
The article discusses the impact of the Vine mobile device application launched by Twitter in 2013 on marketers in 2014. It notes that brands from all kinds of sectors have been experimenting with Vine video content over the past year such as Doritos, Cadbury and Dunkin Donuts. It cites the rise of Vine artists like Zach King or Origiful who see Vine to become the press advertisement for the modern generation.


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