TITLE

Cool promotion

PUB. DATE
July 1994
SOURCE
Publishers Weekly;7/4/1994, Vol. 241 Issue 27, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Crown's promotion strategy for the book `Ben & Jerry's: The Inside Scoop,' by Fred Lager. Inclusion on inside back jacket flap of a redeemable coupon for a free pint of Ben & Jerry's ice cream.
ACCESSION #
9407253613

 

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