TITLE

S & S, Random to scale down role at ABA show

AUTHOR(S)
Baker, John F.; Milliot, Jim
PUB. DATE
July 1994
SOURCE
Publishers Weekly;7/4/1994, Vol. 241 Issue 27, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Simon & Schuster's reduction of its presence at future American Booksellers Association (ABA) conventions as a result of a study on the show's effectiveness in the past years. Random House's sending of a smaller contingent to the 1995 show; Scaling back of involvement in the convention for more exposure for smaller, expanding companies.
ACCESSION #
9407253584

 

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